Designing customer experiences across digital platforms

I enjoy partnering with mission-driven businesses to help them build a digital presence that enables their clients to learn more about their expertise, business value, and unique identity.

Portfolio

Explore my work across various domains including UX Design, Interface Design, Branding, UX Research, and Information Architecture.

01

UX Design

UX Design

ATPCO’s website overhaul, focusing on aligning with new branding standards and boosting user engagement.

02

Interface Design

Interface Design

Web app design that streamlines property searches with intuitive navigation and tailored features, catering specifically to the unique requirements of property investors.

03

UX Design

UX Design

Strategic overhaul of ATPCO's customer portal, enhancing navigation and user engagement through a reimagined Drupal CMS, tailored to meet the complex needs of a diverse, global clientele.

04

UX Design

UX Design

WeddiMoon's web app transforms destination wedding and elopement planning by addressing couples' unique challenges.

Trained and certified by trusted industry leaders

I'll say it: Websites are just NOT your thing.

No matter how much time you spend in front of your computer, it feels like you're never going to get your website to look how you envisioned it.

Do you want an engaging website but are unsure how to do it?
You didn't start your business to waste your brainpower on websites.

Don't worry! I am here to help you.

Is your website reflecting your business value? 

You are doing incredible work for your customers; however, you don't feel your current website embodies your brand and work quality.

Have you overhauled your site multiple times?

You have wasted time and money rebuilding your website in the hopes that it will be beautiful, customer-centric, responsive, and engaging. But it hasn't turned out the way you envisioned.

Are your conversion rates low?

You are struggling to acquire new leads. It has been challenging to convert your website visitors into new customers, and you think you are missing insights that can pinpoint the bottlenecks in your website.

Headshot of Gladys, the designer behind Gladys.Design

I want to help you grow your business and make your voice heard

Hola! I'm Gladys, the creative behind Gladys.Design, and my mission is to design engaging and easy-to-use websites for woman-owned businesses. Your story, identity, and experiences have shaped you into who you are today and what your company stands for. We can work together to create a digital presence that allows your clients to connect with you, your unique story, and your voice.

I have worked in five countries across different industries collaborating with multidisciplinary teams to strategize, design, and develop user-centric digital strategies and interfaces. After moving to Vietnam in 2021, I decided to start my own business, Gladys.Design, where I can leverage my professional experience to empower women entrepreneurs through an effective digital presence.

Don't take my word for it

Read what some amazing women said about their experience working with me.

quote

Gladys is everything you could ask for in a UX designer - she is data-driven, user-centric, solutions-oriented, and creates exceptional digital experiences.

At ATPCO, Gladys applied UX methodologies to overhaul the experience of the public touch points along with the logged-in state for airline customers, both mobile and desktop. Gladys demonstrated leadership to senior stakeholder groups, leveraging data to drive decisions on every design or prototype she created. She led external user research and user testing sessions with some of the top decision makers at the airlines. Her approach allowed ATPCO to progress at a pace it had never moved before.

Ryan McGarry

UNUM, Senior Digital Transformation Specialist

quote

I would highly recommend Gladys for any UX role. She is tenacious and a problem solver. She helped design a customer center that has been highly regarded by our users and set the standard for digital UX at ATPCO.

She has the ability to review the current digital state and find ways to make a page or application simple and intuitive for users to consume, with a focus to automate processes on the backend. She cares about her work and drives customer centric decisions. Her ability to transform is inspiring and she has a passion for thinking big picture without losing the important details.

She worked across senior leadership, individual contributors and customers to ensure the web development and content was maintained.I would love the opportunity to work with her again and know her skills will be of great value to any employers that have her on their team.

Christine Hudson

ATPCO, Head of Product Operations

quote

Gladys is the whole package: not just intelligent, but thoughtful. Organized and creative. Self-motivated and a great teammate. Teacher and learner. Knowledgeable and flexible. She brought a grace and user-centeredness to our web designs both visually and structurally. Her recommendations always led to a better output and her ability to see both the details and the big picture brought so much to our marketing, branding, and digital presence.

Siobhan Sheehan

ATPCO, Senior Editor

How can I help you?

My services will help you launch an engaging site from strategy to design and development.

Strategy

Research & discovery
User personas
Content strategy
Information Architecture
Usability and Preference Testing

Design

Web/app design
Responsive layouts
Edits to existing design
Branding and style guides
Mood boards
Wireframing & prototyping

Development

Webflow development
CMS implementation
Landing page development
Interior pages development
Hosting and domain setup
Training & support using Webflow

How to start working together?

01

Fill out a form

It will take less than 5 minutes!
Please fill out this form to help me understand more about your business and find the perfect time to schedule a call. Our first call is FREE.

02

Meet up

Let's get to know each other better. I want to learn about your needs and walk you through how I can help you; from there, we can decide if we are a good match.

03

Create a customized plan

We will work together to create a plan that focuses on your unique challenges and goals. This plan will help us clarify timelines, work within your budget and define our success metrics.

04

Build and launch!

We'll launch a digital presence that emphasizes your business value and enables customers to connect with your story.

Are you ready to build a digital presence your customers will love?